Freely Available by startAD with support from google.org
startAD's mission is to accelerate innovation in the UAE.
Freely Available by startAD with support from google.org
Practical tools, playbooks, and local insights developed through the startAD
AI for Good initiative with support from Google.org. Built with and for mission-driven
organizations navigating AI adoption across the UAE and KSA, for the first time.
Find Your Starting Point
1
If this sounds like you…
“We know AI is relevant to our
work but have no idea what it
would actually look like for us.”
Start here
See where similar organizations are
today and calibrate expectations
before you begin.
2
If this sounds like you…
“We suspect AI could help us,
but we can’t point to a
specific problem yet.”
Start here
Turn a vague idea into a testable
AI use case in under a week,
no technical background needed.
3
If this sounds like you…
“We’ve found an AI tool that looks promising. Now we need to evaluate it properly and plan a responsible pilot.”
Start here
Assess a solution, get leadership buy-in,
and run a structured 12-week pilot.
FLAGSHIP REPORT
AI Adoption Barometer
AI Readiness Across Healthcare and Social Impact Organizations in the UAE
The first AI readiness report built specifically for healthcare and social impact organizations in this region. Based on a survey of 52 UAE organizations and insights from 13 workshops across 5 partner institutions.
Best for: leadership teams benchmarking their organization, researchers, policymakers, anyone writing a funding proposal that involves AI


A step-by-step guide for identifying where AI can genuinely help your organization. You’ll go from a vague sense that “AI could help” to a validated, prioritized use case with a plan to test it. No technical background needed. Developed and tested with healthcare and social impact organizations across the MENA region.
You can engage with this playbook directly on NotebookLM, an AI-powered notebook that lets you ask questions in plain language and get answers drawn only from the playbook content, nothing outside it.
Use the prompts below to walk through the method with your own organization’s context. Follow them in order for the best results.
Prompt 1: “We serve [describe your population] through [describe your program]. Walk me through how to build a beneficiary persona and journey map using the template in Section 2. What should I include beyond basic demographics?”
Prompt 2: “Here are three pain points my team identified: [list them]. Help me turn the strongest one into a SMART+R challenge statement. Then run it through the Traffic-Light Gate checklist so I can see whether it passes or where it falls short.”
Prompt 3: “I have two challenge statements that passed the gate. Use the Effort vs. Impact Matrix to help me decide which one to pilot first. Then outline what my 7-Day Mini-Pilot would look like for the winner, including what ‘success’ means at the end of day 7.”

You’ve found an AI tool that looks promising. This playbook helps you evaluate it rigorously, get leadership buy-in with evidence, and run a structured 12-week pilot with clear decision points. Built for the moment between “this looks interesting” and “should we commit.”
This playbook is available on NotebookLM, an AI-powered notebook where you can ask questions in plain language and get answers grounded entirely in the playbook content, nothing drawn from outside it.
The prompts below are designed to take you through a complete evaluation using your own organization’s context. Use whichever is most relevant to where you are in the process.
Prompt 1: “We’re evaluating [name the AI tool] for [describe your use case]. Help me set up an Impact Estimation Table with 3 quantified objectives. I need realistic baseline metrics and target values for a 12-week pilot with a team of [size] and a budget of [amount].”
Prompt 2: “Here’s what we know about this solution so far: [paste vendor claims, demo notes, or reference material]. Score its credibility using the 0-10 scale from Section 3. Where are the evidence gaps? What specific questions should I send back to the vendor before our next meeting?”
Prompt 3: “We’ve decided to proceed with [solution]. Design a 12-week pilot roadmap using the template from Section 4. Include GO/PIVOT/NO-GO criteria at each increment review, the compliance gate requirements for UAE context, and what our kill-switch protocol should look like if results plateau after week 6.”
FLAGSHIP REPORT
Candid conversations with founders, practitioners, and institutional leaders building AI for social and health equity across the UAE and KSA.
These aren’t polished keynotes. They’re honest conversations about what’s working, what’s failing, and what they’d do differently.
Understanding what adoption actually looks like in practice
The resources are designed for cross-functional teams within mission-driven organizations — program managers, department leads, and leadership navigating AI adoption in health and social equity contexts. They’re also relevant for AI builders, researchers, and ecosystem partners working alongside these organizations.
No. The playbooks and barometer are written for practitioners and decision-makers, not engineers. The focus is on organizational readiness, use case evaluation, and responsible implementation, not technical infrastructure.
Yes. All resources on this hub are open-source and freely available. They were developed as regional open source resources through the startAD AI for Good initiative with support from Google.org.
Yes. You’re encouraged to share, adapt, and apply them within your organization. If you use them in workshops, training, or publications, please credit the startAD AI for Good initiative.
The Use Case Discovery Playbook helps organizations identify problems worth solving with AI and develop well-scoped use cases. The Evaluate & Pilot Playbook takes over once you have a solution in hand; it’s a framework for assessing vendors and AI tools before committing to deployment.
It’s the region’s first AI readiness report focused specifically on healthcare and social impact organizations in the UAE. It draws on survey data and workshop findings from five partner organizations across 13 sessions, covering what’s enabling and blocking AI adoption at the organizational level.
Recordings and post-event content will be shared directly with registered attendees via email following the event.
Reach out to the startAD team below. We’re always looking to connect with mission-driven organizations, solution builders, and ecosystem partners interested in advancing AI for social and health equity across the MENA region.
All resources are open-source and freely available. Developed through the startAD AI for Good initiative with support from Google.org.
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