What is the Emirati Retail Hub?
The Emirati Retail Hub at Curate is a flagship initiative by Agility, startAD, Reem Mall and Curate designed to empower Emirati women entrepreneurs in retail. Launching in alignment with UAE National Day 2025, the program provides up to three entrepreneurs with a 12-month, lease-free retail presence at Curate, Abu Dhabi’s first phygital concept store. Beyond space, participants will gain mentorship, digital integration, and ecosystem visibility — making them co-architects of Abu Dhabi’s next-generation retail.
About Curate
Curate is Abu Dhabi’s first phygital retail destination, combining a 1,200 sqm experiential showroom at Reem Mall with a fully integrated digital marketplace. It offers Emirati women entrepreneurs and global brands a platform to showcase their products in a discovery-driven environment, blending physical experience with digital convenience. Curate is where innovation, lifestyle, and commerce meet, creating seamless connections between shoppers, brands, and the broader Abu Dhabi retail ecosystem.
Why Join the Emirati Retail Hub?
Be Part of Abu Dhabi’s First Phygital Store: Showcase your brand in Curate, the region’s pioneering hybrid retail space, and position yourself at the forefront of the future of shopping.
Secure a 12-Month Retail Presence: Gain a complimentary year-long presence in Curate’s premium showroom at Reem Mall, giving your brand visibility in one of Abu Dhabi’s most dynamic lifestyle destinations.
Benefit from Direct Access to Shoppers at Reem Mall: Place your products in front of thousands of high-value, trend-conscious shoppers at Abu Dhabi’s newest lifestyle destination.
Elevate Your Brand Visibility: Leverage multi-channel marketing opportunities through PR, social media, and digital platforms to grow awareness in your brand.
Build Valuable Ecosystem Connections: Join a network of peers, partners, and retail leaders who can help accelerate your business growth.
Gain Access to a New Digital Audience: Expand your reach through Curate’s integrated e-commerce platform, logistics, and delivery—connecting with customers beyond the mall floor.
Join us for the Curate Immersion Showcase at Reem Mall on October 8, 2025 an exclusive, Majlis-style gathering of Emirati Women Achievers and entrepreneurs.
This intimate session will highlight how Curate is shaping Abu Dhabi’s first phygital retail platform and creating new opportunities for growth. The experience will include:
Opening welcome by Agility and Reem Mall leadership
Dynamic showcase & immersion into Curate’s hybrid retail model, featuring entrepreneur stories and testimonials
Interactive Q&A dialogue with Curate experts and participants
Closing remarks & group photo
Be part of the first group to preview Curate and explore how it can support your retail journey.
Who Should Apply?
- Do you have a strong brand story, unique products that set you apart
- Are you ready to bring something new to Abu Dhabi’s retail scene
- Can you keep up with customer demand and ensure product availability
- To align with Curate’s ethos of culture, innovation and sustainability
- Do you hold a valid UAE Trade License (or can obtain one)
Speakers: Abhyudaya Goyal and Fatima Alyafei
Food and refreshments will be provided
Food and refreshments will be provided
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