Redefining the Future of Retail: Manassah 3.0

Applications are now closed.

Applications are closed.

Join forces with the most ambitious retail entrepreneurs, bring your concepts alive, and grow your business to succeed and be a part of the thriving Aldar retail portfolio.

Follow #Manassah on social media for updates on the program.

Win commercial deals and access to incentives for your startup to build a smarter, greener, and safer real estate industry in the UAE.

Manassah in 90 Seconds

You Should Apply If:

You Should Apply If:

  • You have a unique and exciting retail business idea.
  • You are eager to launch your business or take your existing business to the next level.
  • You are either already in the UAE or are eager to expand to it.
  • You have a dedicated founder / team.

How will your business come alive?

Depending on your business concept, you could give it life in multiple formats like:

  • Retail Units 

Longer term agreements to consolidate and grow your brand

  • Pop ups and kiosks 

Flexible spaces to test and kickstart your business

Who Should Apply?


Aldar Retail Portfolio

Get priority access to secure a space in Aldar’s top retail destinations and elevate your brand.

Financial Incentives

Secure equity-free financial contributions from Aldar to build your store fit-out.

startAD Community Benefits

Accelerate your business with expert guidance via startAD at NYU Abu Dhabi.

Exclusive Startup rent deals

Unlock exclusive startup rent packages.

12-month advisory board

Fast-track your growth with an advisory board engagement featuring experienced strategists from Aldar post program.

World-Class Training & Mentorship

Advance your business with strategy coaching on brand building, finance, and operations.

Network Access

Unparalleled network access to Aldar and startAD community of stakeholders including Khalifa Fund, and the Dept. of Economic Development.

Manassah Events

Highlight your business to a global audience through high-profile Manassah events.

Access to Cloud Spaces

Win free rental at Aldar’s pioneering Flexible Workspace Solutions.

You Should Apply If:

Vision Come True: Manassah

After successfully graduating from the Manassah Incubator in 2021, 3 startups secured equity-free investments worth up to AED 1 Million. You can visit them at Aldar’s Mamsha Al Saadiyat, a prime location adjacent to the Louvre Abu Dhabi and the pristine Saadiyat Island beachfront.

Why partner with Aldar?

Aldar’s portfolio receives 40 million visits every year.

Aldar builds collaboration between retailers, local culture and customers, to create better places of shopping, enjoying, and living, anchoring over 24 retail communities and over 5 malls including:

  • Yas Mall, Abu Dhabi
  • Al Jimi Mall, Al Ain
  • Marsa Al Bateen
  • Mamsha, Saadiyat

Who Should Apply?

Spotlight On

Food & Beverage Concept

Are you passionate about creating unique F&B experiences? A new innovative dining concept? Are you ready to elevate your unique business to the next level? Show the world your idea that will revolutionize the F&B industry.

Retail Products & Services

Are you creating the next big thing in retail? A fitness space, a boutique wellness space, or a place redefining how we shop? Are you ready to bring your business alive?

Win commercial deals and access to incentives for your startup to build a smarter, greener, and safer real estate industry in the UAE.

Straight from the Startups

The Manassah Journey:

From over 250 applicants last year, 11 startups were able to prove their mettle. 5 of them advanced into discussions with Aldar Leasing and 4 secured equity-free investments.

With a turnover rent deal, three launched at Aldar’s Mamsha Al Saadiyat building – located next to the Louvre Abu Dhabi & the pristine Saadiyat Island beachfront.

This is your opportunity! Make sure you visit the website and submit your application.

Before it all begins. We start off with an information session to help clear the haze!

This is where it all starts! Remember to fill out and submit the application before the deadline as over 250 applicants will be reviewed for interviews

If shortlisted, you’ll be invited for a virtual interview. This is your chance to show us why your brand and Manassah are made for each other!

Startups accepted into the program will be notified

Your Manassah journey begins. Refine, and validate your business model, financials, brand story, and pitch.

Show us what you have got. Present your product or offering to the Manassah Committee.

Customized training, mentoring, and coaching to de-risk your retail SME growth and strengthen your pilot proposal as an F&B retail service.

Show us what you have got. Come showcase your learnings and help people understand the significance of your brainchild.

Commence commercial engagements and contract development with the Aldar leasing department and get access to the Manassah advisory board. Selected startups will receive a financial contribution from Aldar to support costs such as development and fitout. Prepare to launch your stores! Feb-May 2023

You’re ready to open your doors! Launch in a prime location at an Aldar property and get a chance to pitch to industry leaders in the MENA region.


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