What is The Emirati Concept at Curate
The Emirati Concept at Curate is a flagship initiative by Agility, startAD, Reem Mall and Curate designed to empower Emirati women entrepreneurs in retail. Launching in alignment with UAE National Day 2025, the program provides up to three entrepreneurs with a 12-month, lease-free retail presence at Curate, Abu Dhabi’s first phygital concept store. Beyond space, participants will gain mentorship, digital integration, and ecosystem visibility — making them co-architects of Abu Dhabi’s next-generation retail.
About Curate
Curate is Abu Dhabi’s first phygital retail destination, combining a 1,200 sqm experiential showroom at Reem Mall with a fully integrated digital marketplace. It offers Emirati women entrepreneurs and global brands a platform to showcase their products in a discovery-driven environment, blending physical experience with digital convenience. Curate is where innovation, lifestyle, and commerce meet, creating seamless connections between shoppers, brands, and the broader Abu Dhabi retail ecosystem.
Why Join the The Emirati Concept at Curate?
Be Part of Abu Dhabi’s First Phygital Store
Complimentary 12-Month Retail Presence at Curate’s premium showroom in Reem Mall.
Benefit from Direct Access to Shoppers at Reem Mall
Elevate Your Brand Visibility leveraging multi-channel marketing opportunities.
Build Valuable Ecosystem Connections: Join a network of peers, partners, and retail leaders who can help accelerate your business growth.
Expand Digitally: Reach new customers through Curate’s e-commerce, logistics, and delivery platform.
Join us for the Curate Immersion Showcase & Information Session at Reem Mall on October 22, 2025.
An exclusive, Majlis-style gathering of Emirati Women Achievers and entrepreneurs. This intimate session will highlight how Curate is shaping Abu Dhabi’s first phygital retail platform and creating new opportunities for growth. The experience will include:
Opening welcome by Agility and Reem Mall leadership
Dynamic showcase & immersion into Curate’s hybrid retail model, featuring entrepreneur stories and testimonials
Interactive Q&A dialogue with Curate experts and participants
Closing remarks & group photo
Be part of the first group to preview Curate and explore how it can support your retail journey. RSVP here.
Who Should Apply?
- Do you have a strong brand story, unique products that set you apart
- Are you ready to bring something new to Abu Dhabi’s retail scene
- Can you keep up with customer demand and ensure product availability
- To align with Curate’s ethos of culture, innovation and sustainability
- Do you hold a valid UAE Trade License (or can obtain one)
Speakers: Abhyudaya Goyal and Fatima Alyafei
Food and refreshments will be provided
Food and refreshments will be provided
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