NextGen Incubator

Week 1

Useful Expressions

Tools for Professional Approach: It’s not just about learning, it’s about having the confidence to use English in real life and upgrade your business communication skills.

3 videos, 1 audio
Video: Crowdsourcing
Video: Collocations For Job Interview
Audio: Listening Exercise
Graded: Advanced Business Principles

Week 2

Diplomatic Language

Tools for Professional Approach - Step 2: It’s not just about learning, it’s about having the confidence to use English in real life and upgrade your business communication skills.

2 videos, 1 reading
Graded: Information Technology Terms

startAD Youth Entrepreneurship – Spring Incubator Program

The Program

February 7 – April 20, 2020

Over 10 weeks, 67 Youth Entrepreneurs from 10 universities from around the UAE developed 17 startup projects that aim to address some of the largest challenges the world faces today.


Meet these young innovators at the startAD virtual showcase on Monday, April 20, 2020 6:00PM – 8:30PM Gulf Standard Time.


Register Here


The startAD Youth Entrepreneurship Program actively encourages and practically supports entrepreneurship and innovation endeavors among UAE youth. The 3-month-long program targets university students between the ages of 18-25 with an idea for a (tech-enabled) startup. The program primarily focuses on teaching select teams the tools and skill sets to develop a startup that is scalable, repeatable and capital-efficient through a highly customized training and mentorship process. The initiative also offers teams that are ready to do so, opportunities to drive partnerships with leading institutions supporting the program .

women wearing abaya is writing on a chart

Who should apply?


  • Idea stage
  • Must be tech-enabled
  • Must not have received prior funding of more than USD 10,000 (for existing projects)
  • Submission of Initial write-up/pitch deck as a supporting document (optional)


  • Must reside in the UAE
  • Between the age of 18-25
  • A team (of 2-4 members) is preferred
  • Demonstrable passion to the problem that the startup hopes to solve. Availability to attend ALL program activities

Why Apply?

  • Learn to apply a business framework to ideas 
  • Align solutions with the actual customer needs, and learn how to prototype
  • Validate business models and discover future market opportunities
  • Work with startup coaches from leading institutions (NYU Tandon School of Engineering & NYU Entrepreneurship Institute)
  • Benefit from a dedicated 1-1 mentorship with serial entrepreneurs and industry experts
  • Learn transferable soft skills (building the entrepreneurial persona)
  • Cash prize: $5000 startAD award to top 3 teams. $10,000 ‘National Impact Award’ from Sandooq Al Watan for the top team in the program
  • Perks: Food. Transportation & accommodation based on individual need basis. Access to startAD Central co-working space and Al-Warsha (prototyping lab)
seminar/conference of youth entrepreneurship spring incubator program

The Process

  • Submit an application: This is mandatory to be considered to the program. Only one application per team is required. 
  • Complete an interview: Applicants that make a strong case in their applications will be invited to an interview.
  • Attend bootcamps and workshops: An array of topics will be covered including design thinking & ideation, prototyping, and building the entrepreneurial persona.
  • Pick a mentor: Participants will benefit from an added value of working with a personal mentor to provide extra support.
  • Complete mid-way program check-in: Report on progress. Receive detailed feedback. Plan for the reminder of the program.
  • Present at the Startup Showcase: Pitching opportunity in front of a panel of judges and a public audience.

Ecosystem Partners

Manipal Academy of Higher Education Dubai Campus Logo
NYU- entrepreneurial institute
United Arab Emirates University logo
Innovention Society logo

Impact Partners

UAE ministry of climate change and Environment
Sandooq Al Watan Logo
ADNEC logo

Program Trainers

Frank Rimalovski

Executive Director

NYU Entrepreneurial Institute at New York University

Kia Davis

Specialist in Small Business Growth

Startup Coach

Craig Wilson

General Manager of Digital Future Lab

NYU Tandon School of Engineering

Highlights from Previous Cohorts







Female Participation


Beyond the Pitch is specifically tailored to enable and immerse UAE college students in the exciting world of entrepreneurship

Beyond the Pitch — a New Startup Program for UAE Youth

Missed startAD’s Beyond the Pitch Startup Showcase? Here’s a recap

startAD grows local entrepreneurial talent through Beyond the Pitch Startup Showcase

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